Display Network / FAQ
Publishers
1. How do I get paid?
2. What does CPM stand for?
3. What are the web site and content requirements?
4. When do I get paid?
5. What is the minimum payout amount?
Advertisers
1. CPA, CPM, CPC - What do they mean?
2. What payment methods are available?
3. What banner sizes do you accept?
4. What can I advertise for?
5. Can I track conversions?
6. What is the minimum ad spend to get started?
How do I get paid?
You can request payment via check, ACH or PayPal. |
What does CPM stand for?
CPM - Cost Per Thousand Impressions (1000 impressions is represented by roman numeral M) - online advertising pricing method whereby the advertiser pays for each thousand ad views / impressions of their advertisement. For example: $1 CPM or $1 per 1000 impressions. Note: GAO does not run ads on CPM basis, but provides average CPM statistics for campaign analysis. |
What are the web site and traffic requirements?
- 10,000 Monthly Unique Visitors or
200,000 Monthly Impressions
- Website Must be in English
- Website may not Contain or Promote:
Adult-Only, Illegal Activities, or
Violent/Hateful Content
- No Incentive Based Programs (eg:
paid to read/click sites) |
When do I get paid?
We pay publishers NET 30. For example, your earnings during June will be paid to you on or around July 30th.
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What is the minimum payout amount?
$50
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CPA, CPM, CPC - What do they mean?
CPC - Cost Per Click - online advertising pricing method whereby the advertiser pays for each click on their advertisement. For example: $0.05 CPC or 5 cents per click.
CPM - Cost Per Thousand Impressions (1000 impressions is represented by roman numeral M) - online advertising pricing method whereby the advertiser pays for each thousand ad views / impressions of their advertisement. For example: $1 CPM or $1 per 1000 impressions.
CPA - Cost Per Action - online advertising pricing method whereby the advertiser pays for each action (for example customer signup or purcahse) resulting from their advertisement. For example: $20 CPA or $20 per action. |
What payment methods are available?
We accept wires, Visa, Mastercard, Discover Card and PayPal. Alternately, advertisers may apply for a NET 15 credit line. |
What banner sizes do you accept?
All standard IAB ad sizes.
468x60 - Banner
728x90 - Leaderboard
160x600 - Wide Sky
120x600 - Sky
300x250 - Medium Rectange
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What can I advertise for?
We accept most campaigns that are not illegal, deceptive or adult in nature. |
Can I track conversions?
Yes. We can implement a pixel and optimize toward any performance goal. |
What is the minimum ad spend to get started?
We generally request a minimum $10,000 committment for maximum exposure.
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